Remembering Hamlet Batista
All of us here mourn the death last month of Hamlet Batista, our friend and contributor. Hamlet first appeared in Practical Ecommerce in an interview. A mutual acquaintance, an SEO practitioner, had suggested that we publish his views. “He’s really smart,” the acquaintance told me. “He’s applying for a genius visa.” “Too Much SEO Can Harm an Ecommerce Business,” my Q&A with Hamlet, we published in January 2012. Optimizing an ecommerce site solely for search engines, not humans, was a trending topic then. Hamlet addressed it expertly. He and I stayed in touch. Eventually Hamlet agreed to write recurring articles. From January 2017 to August 2020 he wrote for Practical Ecommerce 37 insightful SEO pieces to help merchants. And, boy, were they popular. He explained how to recover from an organic-search traffic…
