In a proactive move to enhance food safety awareness, encourage balanced nutrition, and promote healthier eating habits, India’s renowned basmati rice brand, India Gate Basmati Rice, has teamed up with the Eat Right India initiative under the purview of the Food Safety and Standards Authority of India (FSSAI) to launch the nationwide ‘Basmati Rice No Compromise’ public interest education and awareness campaign. The inauguration of this initiative took place in the national capital, marking a significant step towards reducing energy consumption and carbon emissions within the building and construction sector.
Led by KRBL Limited, the parent company of India Gate Basmati Rice, the ‘Basmati Rice No Compromise’ Conclave commenced in New Delhi in the presence of esteemed dignitaries, including Dr. Harinder Singh Oberoi, Advisor, Standards, FSSAI. The conclave is set to traverse multiple cities, including Chandigarh, Kolkata, Lucknow, Hyderabad, Chennai, Ahmedabad, Bhopal, and Jaipur, culminating in Mumbai.
Dr. Oberoi lauded the initiative, highlighting FSSAI’s continuous efforts to safeguard consumer interests by formulating and enforcing compliance standards, thereby promoting the ‘Eat Right’ campaign to educate a broader consumer base. Emphasizing the principles of quality, authenticity, and safety that underpin FSSAI’s work, Dr. Oberoi acknowledged the campaign’s potential to educate both consumers and institutional buyers, such as restaurants and hotels.
Shri Kamala Vardhana Rao, CEO of FSSAI, commended KRBL’s commitment to educating consumers about the recent FSSAI regulations and lauded the ‘Basmati Rice No Compromise’ campaign. He stressed the importance of fostering consumer awareness to protect national health and make informed product choices.
Anil Mittal, Chairman and Managing Director of KRBL Limited, a stalwart in the Basmati Rice industry, expressed the company’s dedication to upholding quality standards. With decades of trust from Indian and global rice enthusiasts, KRBL feels a profound responsibility to educate consumers about purity, quality, and the distinction between Basmati and non-Basmati rice. Mittal aspires for the nationwide discussions to stimulate informed decisions, thereby contributing to a secure and health-conscious lifestyle.
The conclave provided a platform for experts, industry stakeholders, retailers, and consumers to converge and deliberate on preserving the authenticity, quality, and sustainability of Basmati rice, an integral facet of India’s culinary heritage. The event featured insightful discussions with luminaries like Dr. Komal Chauhan, Head of Department at NIFTEM, Sh. Vinod Kaul, Executive Director of the All India Rice Association of India, and more.
The collaborative initiative extends beyond events, encompassing awareness campaigns, digital outreach, and educational programs. Through this partnership, India Gate Basmati Rice and FSSAI aim to empower consumers with knowledge, allowing them to make well-informed dietary choices aligned with the ‘Eat Right’ initiative. By engaging with nutritionists, dieticians, and health experts, the campaign seeks to disseminate credible information and encourage healthy eating habits.
The ‘Basmati Rice No Compromise’ campaign signifies a pivotal stride towards fostering consumer awareness, promoting sustainable practices, and supporting FSSAI’s mission of ensuring food safety and advocating for healthier diets. This collaboration sets the stage for a more informed and health-conscious populace, ensuring that consumers receive the quality and authenticity they deserve in their dietary choices. As India Gate Basmati Rice and FSSAI embark on this journey together, the nation takes a significant step towards a more wholesome and responsible future.